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AWARDS

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ENTRIES ARE CLOSED

Presented by Automotive News and Ad Age, the Global Automotive Marketing Awards recognize the auto industry's best advertising, marketing, promotion and communication campaigns.

Open to entries from around the world, the Global Automotive Marketing Awards will celebrate groundbreaking campaigns that drive business growth and make a substantial and measurable impact for automakers, mobility providers and auto retailers. We're looking for the marketing efforts that are setting new benchmarks for excellence for the auto industry in today's rapidly evolving mobility landscape.

Entries closed

 

Finalists will be notified in November, and winners will be announced on AutoNews.com and AdAge.com in December.

Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact the Ad Age awards team.

PRICING & DEADLINE


Pricing

$450 per entry
 

2024 deadline

Entries open: Monday, July 1, 2024
Final deadline: Monday, Sept. 23, 2024, at 5 p.m. EDT

There will be no extensions beyond the final deadline.
 

Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

CATEGORIES


Best Corporate/Brand Identity Campaign
Celebrating campaigns that have successfully established or transformed a corporate or brand identity, enhancing brand recognition, reputation, and consumer connection within the automotive industry.
 

Best EV Campaign
Recognizing the most innovative and impactful campaigns dedicated to promoting electrified vehicles and the electrification of mobility. Entries are not limited to campaigns for new models and can include work for charging stations and others in the EV landscape.
 

Best Experiential/Auto Show Marketing
Honoring innovative ways of interacting with automotive consumers in the real world, allowing people to "live" the brand, not just read about it or see it.
 

Best Multicultural Campaign
Celebrating the most creative and effective campaigns that successfully bridge cultural divides and authentically connect with and engage underserved communities.
 

Best New Model Launch
Recognizing the most innovative and impactful campaigns for introducing a new vehicle model to the market, generating excitement, driving consumer interest and achieving significant and measurable business growth.
 

Best Purpose-Driven Campaign
Honoring campaigns that champion social, environmental or community causes within the automotive industry, going beyond traditional marketing to inspire change and make a positive difference to society.
 

Best Sales Event Campaign: National
Celebrating national campaigns designed to boost retail automotive sales, building nationwide buzz, driving consumer interest and engagement and ultimately achieving significant sales results.
 

Best Sales Event Campaign: Regional/Local
Recognizing local/regional campaigns designed to boost retail automotive sales, using creativity and strategic execution to build buzz, consumer interest and engagement, and ultimately achieve significant sales results at a local/regional level.
 

Best Use of Data
Honoring excellence in leveraging data-driven insights to optimize automotive marketing strategies, driving targeted messaging, personalized customer omnichannel experiences and measurable results.
 

Global Automotive Marketing Awards judging criteria and entry instructions:

Download entry kit

Automotive News and Ad Age reserve the right to withhold or add awards as the quality of submissions dictates. If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

 

Entries closed

BEST IN SHOW

 
A single campaign will be chosen as Best in Show from the winners of the campaign categories. Judges will select the honoree that best demonstrates innovation, creativity and business impact in automotive marketing.

Entrants do not need to enter Best in Show separately or pay an additional fee; all submissions will be eligible for Best in Show.

FAQs

Entry is open to all kinds of campaigns from a variety of companies in the automotive space, including but not limited to, automakers, dealerships, car rental companies, online marketplaces, auto parts and repair shops, car maintenance and accessories suppliers, fuel and motor oil companies and tire companies. (For a more detailed list, please see the entry kit.)

Campaigns do not have to be created in-house by the auto company; they can be entered by an advertising agency or external partner that helped create the work.

Not at all. Campaigns that ran in countries outside the U.S. are welcome to enter.

We only ask that work entered was created and produced for a real company and ran in a media environment. Please do not enter work that was created only to run in award shows. If judges raise any flags, we will be following up and we’ll disqualify bogus work (e.g. work not approved by a client, work done for a client you don’t have, ads that were run once, at 3 a.m. in an obscure place, so they would be eligible to enter awards, etc.).

Campaigns must have run between Jan. 1, 2023, and July 1, 2024.

All entries are judged by the editorial teams of Automotive News and Ad Age.

All entry forms require background information on the marketing work, metrics and data to demonstrate its success and examples of the work itself. Specificity is key, as is context, allowing the judges to best understand idea behind the campaign and its impact.

Business results can include basic ad metrics like awareness or recall, but entrants will get further if submissions demonstrate success through other KPIs such as sales and market share.

In addition to a description of the purpose of the work or campaign and a summary of results, entrants will need to provide examples of the work that ran. This includes videos, photos and links to social posts or websites.

The entry portal requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within the portal. If you would like to link to a website, please include the full URL.

The deadline for all entries is Sept. 23, 2024, at 5 p.m. ET.

All entries must be submitted and paid by credit card online at AdAge.com/AutoAwards. Please contact awards@adage.com if you experience any issues submitting payment.

Unfortunately, once you have submitted your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started.

Winners will be notified in November and published on AutoNews.com and AdAge.com in December.

Our awards team is here to help with any technical issues you might experience. Please contact .

Please note that your account on AdAge.com or AutoNews.com is separate from an account you create for the Global Automotive Marketing Awards and any other award programs for Ad Age and Automotive News. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email awards@adage.com.

IMPORTANT INFO

 

Eligibility

Entry is open to a variety of companies in the automotive space, including but not limited to, automakers, mobility providers and auto retailers. Campaigns do not have to be created in-house by the auto company; they can be entered by an advertising agency or external partner that helped create the work.
 

Dates for submitted work

All work must have debuted and run between Jan. 1, 2023 and July 1, 2024 to be eligible. If you are submitting work that is an update or continuation of a previous campaign, please note that only the work that debuted during the aforementioned time period will be judged, not the campaign as a whole. All work submitted that debuted outside of the eligibility window will not be judged. Please be clear in the entry about which pieces of work debuted during the eligible time period.
 

Entry info

All information included should be publishable by the time the winners are announced in December 2024. Any information noted as “not for public” or “off the record” will not factor into the judges’ evaluation.

If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry. Please note that all awards are based on the quality of the entries received each year. If the judges feel there isn’t a fitting entry within a specific category, they have the right to not award that category.
 

Final deadline

Sept. 23, 2024, at 5 p.m. EDT
 

Global Automotive Marketing Awards judging criteria and entry instructions:

Download entry kit

 

Entries closed

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CONTACT US

 

Got questions? We're happy to help.

Award Inquiries: awards@adage.com