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AWARDS
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ENTRIES OPEN
Presented by Automotive News and Ad Age, the Global Automotive Marketing Awards recognize the auto industry's best advertising, marketing, promotion and communication campaigns.
Open to entries from around the world, the Global Automotive Marketing Awards will celebrate groundbreaking campaigns that drive business growth and make a substantial and measurable impact for automakers, mobility providers and auto retailers. We're looking for the marketing efforts that are setting new benchmarks for excellence for the auto industry in today's rapidly evolving mobility landscape.
Finalists will be notified in November, and winners will be announced on AutoNews.com and AdAge.com in December.
Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact the Ad Age awards team.
PRICING & DEADLINE
Pricing
$450 per entry
2024 deadline
Entries open: Monday, July 1, 2024
Final deadline: Monday, Sept. 23, 2024, at 5 p.m. EDT
There will be no extensions beyond the final deadline.
Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
CATEGORIES
Best Corporate/Brand Identity Campaign
Celebrating campaigns that have successfully established or transformed a corporate or brand identity, enhancing brand recognition, reputation, and consumer connection within the automotive industry.
Best EV Campaign
Recognizing the most innovative and impactful campaigns dedicated to promoting electrified vehicles and the electrification of mobility. Entries are not limited to campaigns for new models and can include work for charging stations and others in the EV landscape.
Best Experiential/Auto Show Marketing
Honoring innovative ways of interacting with automotive consumers in the real world, allowing people to "live" the brand, not just read about it or see it.
Best Multicultural Campaign
Celebrating the most creative and effective campaigns that successfully bridge cultural divides and authentically connect with and engage underserved communities.
Best New Model Launch
Recognizing the most innovative and impactful campaigns for introducing a new vehicle model to the market, generating excitement, driving consumer interest and achieving significant and measurable business growth.
Best Purpose-Driven Campaign
Honoring campaigns that champion social, environmental or community causes within the automotive industry, going beyond traditional marketing to inspire change and make a positive difference to society.
Best Sales Event Campaign: National
Celebrating national campaigns designed to boost retail automotive sales, building nationwide buzz, driving consumer interest and engagement and ultimately achieving significant sales results.
Best Sales Event Campaign: Regional/Local
Recognizing local/regional campaigns designed to boost retail automotive sales, using creativity and strategic execution to build buzz, consumer interest and engagement, and ultimately achieve significant sales results at a local/regional level.
Best Use of Data
Honoring excellence in leveraging data-driven insights to optimize automotive marketing strategies, driving targeted messaging, personalized customer omnichannel experiences and measurable results.
Global Automotive Marketing Awards judging criteria and entry instructions:
Automotive News and Ad Age reserve the right to withhold or add awards as the quality of submissions dictates. If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
BEST IN SHOW
A single campaign will be chosen as Best in Show from the winners of the campaign categories. Judges will select the honoree that best demonstrates innovation, creativity and business impact in automotive marketing.
Entrants do not need to enter Best in Show separately or pay an additional fee; all submissions will be eligible for Best in Show.
FAQs
Campaigns do not have to be created in-house by the auto company; they can be entered by an advertising agency or external partner that helped create the work.
We only ask that work entered was created and produced for a real company and ran in a media environment. Please do not enter work that was created only to run in award shows. If judges raise any flags, we will be following up and we’ll disqualify bogus work (e.g. work not approved by a client, work done for a client you don’t have, ads that were run once, at 3 a.m. in an obscure place, so they would be eligible to enter awards, etc.).
Campaigns must have run between Jan. 1, 2023, and July 1, 2024.
Business results can include basic ad metrics like awareness or recall, but entrants will get further if submissions demonstrate success through other KPIs such as sales and market share.
The entry portal requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within the portal. If you would like to link to a website, please include the full URL.
Please note changes cannot be made once the final deadline has passed and judging has started.
IMPORTANT INFO
Eligibility
Entry is open to a variety of companies in the automotive space, including but not limited to, automakers, mobility providers and auto retailers. Campaigns do not have to be created in-house by the auto company; they can be entered by an advertising agency or external partner that helped create the work.
Dates for submitted work
All work must have debuted and run between Jan. 1, 2023 and July 1, 2024 to be eligible. If you are submitting work that is an update or continuation of a previous campaign, please note that only the work that debuted during the aforementioned time period will be judged, not the campaign as a whole. All work submitted that debuted outside of the eligibility window will not be judged. Please be clear in the entry about which pieces of work debuted during the eligible time period.
Entry info
All information included should be publishable by the time the winners are announced in December 2024. Any information noted as “not for public” or “off the record” will not factor into the judges’ evaluation.
If during the review process the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry. Please note that all awards are based on the quality of the entries received each year. If the judges feel there isn’t a fitting entry within a specific category, they have the right to not award that category.
Final deadline
Sept. 23, 2024, at 5 p.m. EDT
Global Automotive Marketing Awards judging criteria and entry instructions: